— Journal / Notes on design

Journal

I write about UX, frontend, SEO, product systems, digital marketing, and the evolution of modern digital environments. These are practical insights, observations, breakdowns, and lessons collected over 20+ years of experience.

Digital

2026-05-14

How Digital Projects Die Inside Companies

They begin to fall apart much earlier than most people realize — at the exact moment a company loses its understanding of why the product exists in the first place and what problem it is supposed to solve for a human being.

7 min→