— Product card and marketplace graphics design for SKF

SPRING Window Handle — product card design for SKF

Most marketplace product cards for construction hardware look either painfully outdated or aggressively overloaded with marketing noise.

Tiny text.
Random badges.
Chaotic layouts.
Technical specifications dumped everywhere.

For the SPRING window handle by SKF, the goal was different.

I designed a clean visual presentation system focused on clarity, product perception, and fast information delivery. The project included marketplace product cards, infographics, technical visuals, and 3D-based product presentation.

The final result feels modern, readable, and industrial without turning into another screaming sales banner.

Клиент

SKF

Год

2026

Роль

Graphic Designer, Product Card Designer, Art Director

Сроки

5 days

Команда

Graphic Designer, 3D Artist

SPRING Window Handle — product card design for SKF

— Задача

Turn a technical product into a clean and understandable visual presentation

Most hardware product cards suffer from the same issue:
they either look boring and outdated,
or overloaded with visual noise trying too hard to sell.

The challenge was to create a balanced presentation system that:
feels modern;
explains the product quickly;
highlights key advantages;
and remains visually clean.

A major focus was placed on showing the adjustable spindle mechanism and construction details in a way that feels understandable even for non-technical users.

— Подход

Less marketing noise, more visual clarity

The project intentionally avoided aggressive marketplace clichés.

Instead of filling the layout with unnecessary badges and overloaded graphics, the visual system focused on:
large product renders;
clear typography;
minimalistic composition;
strong hierarchy;
and calm industrial aesthetics.

The orange accent color was used carefully to guide attention without overwhelming the interface.

Each slide was designed for fast perception — most marketplace users spend only a few seconds scanning product visuals before making decisions.

Some scenes explain functionality.
Others focus on dimensions, construction, or package contents.

Together, they create a complete visual narrative around the product.

Scope

Product Card DesignMarketplace Graphics3D VisualizationInfographicsIndustrial Product PresentationE-commerce DesignGraphic Design

— Процесс

Этапы от составления брифа до запуска

Research

Studying hardware marketplace competitors and customer behavior patterns.

Structure

Building the product presentation logic and information hierarchy.

Visual System

Developing typography, composition, and graphic accents.

3D Visualization

Preparing product renders and construction views.

Infographics

Designing technical scenes, dimensions, and explanatory visuals.

Adaptation

Exporting marketplace-ready product slides.

Finalization

Preparing production-ready assets and exports.

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SPRING Window Handle — product card design for SKF — 5

SPRING Window Handle — product card design for SKF — 6

SPRING is a product card and infographic design project created for SKF window hardware products.

The goal was to develop a modern marketplace presentation system that combines industrial product clarity with clean contemporary visual design.

The project included:

main marketplace slides;
technical infographics;
3D product visualization;
dimension graphics;
package content presentation;
and product feature explanation scenes.

Special attention was given to:

readability;
visual hierarchy;
fast information perception;
and premium industrial aesthetics.

Unlike many overloaded hardware marketplace cards, this project focuses on calm and structured product communication:

large product renders;
minimalistic layouts;
clear typography;
and limited accent colors.

3D visualization played an important role in presenting:

the adjustable spindle;
the mounting system;
construction details;
and ergonomic shape.

The final result demonstrates how technical products can be presented in a modern, clean, and visually understandable way without relying on aggressive sales graphics or visual overload.

Стек проекта

FigmaAdobe PhotoshopBlenderIllustratorProduct VisualizationInfographics Design3D Rendering

Следующий кейс →

Оконная ручка SPRING — дизайн продуктовой карточки для SKF

· 2026